Our Story

 

We are a devoted husband-and-wife team who founded Bra Fie (pronounced "Bra-Fee-Aye") out of a genuine desire to offer truly natural hair care solutions. Tired of seeing countless products claiming "natural goodness" while being packed with harsh chemicals, we set out to create a hair care line that prioritizes authentic, organic, nontoxic ingredients.

Bra Fie is a tribute to the power of nature, offering a range of organic hair care products designed to cater to all hair textures (1A to 4C).

Our mission is to provide women with toxic-free options that hydrate, strengthen, nourish, and empower their hair to thrive.

Handcrafted in Ghana with a commitment to cruelty-free practices, our products are meticulously formulated using locally sourced, premium natural, nontoxic ingredients. We are proud to support local farmers who share our passion for sustainability and quality.

The name Bra Fie is inspired by the Twi (Ghanaian dialect) words "bra" and "fie," meaning "Come" and "Home," respectively. Our message is simple: Come Home to your natural state of being with Bra Fie Natural Hair Care.

Based in Lithonia, Georgia, Bra Fie LLC is not only an organic hair care brand, but also a promoter of traditional African American hair remedies made with love in the Motherland.

When you choose Bra Fie, you are not only supporting local job creation in the diaspora, but also contributing to economic growth across the African continent.

Our ethos is built on camaraderie and collaboration, not competition. So, we invite you to a truly natural hair care experience and to ask yourself: What's in your hair care?

 

(Come Home)

Bra Fie